Tuesday 1 May 2012

Good day ya'll
you can submit your adverts review and your thought on how it should have been done to iamaqad@gmail.com and it will be published with your name.....
CHEERS...........

i watched with rapt and uninterrupted admiration as my eyes stayed glued to my tv set.... the creative and direct message of PEAK advert steals my conciousness away,
this advert is one heaven of an advert, the message is so direct.i applaud whoever is behind this great and awesome idea.
WHAT DO YOU THINK?

Saturday 28 April 2012

REALLY AWFUL ADVERTS AND HOW I THINK IT SHOULD BE



Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering
Good and inspiring adverts I believe are necessary for promotion of goods and services. Bad and uninspiring adverts well are meant for the recycle bin. Recently there have been  number of adverts that are really thought provoking and actually needs immediate banning. (lol), and there are adverts that actually needs commendations as well.
At www.iamaqad.blogspot.com our primary objective is to highlight some of the really awful adverts and offer our own insights. How we think it should have been done. 
Below is a list of adverts we think made the list of 
                        AWFUL ADVERTS AND HOW I THINK IT SHOULD HAVE BEEN.
1. NOKIA SWAP. This advert really freaks me out; I wonder what the producer was really smoking when this ridiculous idea popped his brain. it lacks the intended message, no form of creativity. Seriously whenever this advert is displayed I immediately turn off my tv set.
INTENDED MESSAGE: the intended message was the efficiency of double sim phones. Swapping sim cards without switching off the phone.
WHAT I THINK:* scenario* where a character is holding one of the double sim phones watching tv,pretty depressed. He has one sim inserted, and there is an advert on the tv , probably a lottery, and he believes he has the winning number. quickly reaches for his other sim inserts without switching off the phone and sends his lucky number. days later his lucky number won him the biggest amount in lottery.(this advert is pretty cool for any double sim phones)
 2. HARPIC. This advert is really odd, no continuity no creativity, just rigid. Some movie stars aren’t good marketers. The fame Nkem Owoh gave harpic I believe died long ago, so fellow actors cant revive it.
INTENDED MESSAGE. The extraordinary power of harpic cleansing agent. Turning faded out whites to original sparkling white.
WHAT I THINK. *a scenario* where a high profile speaker is expected to make a speech at a seminar. the character checks in a day before the seminar day, few hours before the seminar the character feels the urge to use the convenient, but couldn’t use the hotel’s because the water closet aint sparkling clean. The character endures and walks out the hotel trying to ease the urge, walking pass an older woman’s residence and couldn’t continue the walk, pleads with the house owner to use her convenience. When the character stepped into the toilet she couldn’t believe her eyes, water closet sparkling white. Seminar Hall filled to capacity waiting for the speaker, the character feeds a live streaming from the convenience enjoying the super power of cleansing agents.
3. BABA BLUE. A pretty concise advert but lacking creativity. I believe the intended message is mixed.
 INTENDED MESSAGE.  The quick soothing relief power of baba blue.
WHAT I THINK. *a scenario* where a young pretty lady walking home from work, attacked by a hoodlum trying to hurt her, she tried fighting him but lacks the power she screamed but her scream died within few kilometers, pretty exhausted She reaches for her handbag hoping to get her pepper spray, but laid her hand on magical baba blue. Immediately it passed through her esophagus she felt her voice back. She screamed *HELP* it immediately sent her distress call to the nearest police station, they arrived the scene within second and apprehended the culprit. All thanks to instant relief Baba blue.